Lifecycle – Empathy and design for complex processes.

- Only 5.4 % of all plastic made is recycled.
- 35% of all plastic made is for packaging.
- Americans discard 2 million plastic bottles per hour.
- 29% of recycled #2 (HDPE) is made into new bottles.
- 5-10% more resin is extracted from unpigmented #2 plastic.
- The majority of consumers use Tide.
- Scent plays a role in detergent purchase in more than 50% those interviewed.
- Water hardness plays a direct correlation to the amount of detergent needed per load.
- 50% of laundromats we visited had no recycling containers.
- People are generally happy with laundry once it is done.